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What Is Stakeholder Management?

The suc­cess of any change ini­tia­tive depends on get­ting peo­ple involved and sup­port­ing the changes. That’s why iden­ti­fy­ing and engag­ing stake­hold­ers is a crit­i­cal part of change man­age­ment. Learn the five activ­i­ties of stake­hold­er man­age­ment that help us iden­ti­fy their inter­ests, needs, con­cerns, and expec­ta­tions so that we can engage them and gain their support.

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