How to Conduct a SWOT Analysis

When we are devel­op­ing a strat­e­gy, assess­ing risks for a project, or start­ing a change ini­tia­tive, it’s impor­tant to grasp the strong points and weak points in our plans. In addi­tion, we must con­sid­er exter­nal fac­tors that either threat­en us or open up new oppor­tu­ni­ties. The SWOT analy­sis is a method to guide us through this. Learn how this process helps us iden­ti­fy Strengths, Weak­ness­es, Oppor­tu­ni­ties, and Threats, and turn these insights into actions.