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New Methods for Minimizing Risk During Product Development — Chris Shinkle

Prod­uct devel­op­ment chal­lenges are not new. The lev­el of uncer­tain­ty inher­ent in deal­ing with these chal­lenges requires an approach that acknowl­edges and is opti­mized for that uncer­tain­ty. We’re see­ing a shift in the way prod­uct devel­op­ment com­pa­nies think about and man­age risk asso­ci­at­ed with prod­ucts devel­op­ment. Orga­ni­za­tions sole­ly focus­ing on improv­ing effi­cien­cy will not over­come these obsta­cles. They must adopt new prac­tices that allow them to suc­cess­ful­ly explore these high­ly uncer­tain envi­ron­ments and min­i­mize risks.

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