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Modern Analytics: How to Think About Event Data — Michelle Wetzler

New tech­nolo­gies enable us to cap­ture more data than we ever dreamed pos­si­ble. Now we can record any inter­ac­tion that hap­pens in a mobile app, web­site, billing sys­tem, bion­ic heart, or smart device. We call these inter­ac­tions event data”.

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