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Webinar Series

The Play-To-Win Strategy Formulation Canvas

Wednesday, 16 July 2014
12:00 - 1:00pm (USA-Central)

Space is limited.
Schedule conflict? Registrants will also receive a link to watch the recorded webinar.

Strategy means different things to different people. Some define strategy as a vision, some as a plan. Others define it as optimizing the status quo, or perhaps following best practices. Still others deny that strategy is possible, especially in times of great and rapid change. Making and acting on choices produces winners. Why? Because clear, tough choices force your hand, confine you to a path, but free you to focus on what matters most: winning.

Great firms don’t choose to simply play. They choose to win. At the center of Roger Martin’s “integrated cascade” lie two key choices: where to play, and how to win. These two tightly bound choices form the very core of strategy, and are the two most critical questions in strategy formulation. They’re invaluable when it comes to innovation strategy.

The activity centers on completing a takeaway deliverable: the Play-to-Win Canvas, a large wall map that guides the team through the (at times difficult) thinking required to produce two competing strategic choices. Developed in collaboration with Roger Martin himself, the canvas provides a visual aid and tactile guide for teams to use in wrestling to the ground high-altitude discussion.



Matthew E. May

Matthew E. May has the best job in the world: part creativity coach, part innovation catalyst. Matt works with creative teams all over the world, helping them track down elegant solutions to complex problems. On matters of innovation and design strategy he is a close advisor to senior management of companies such as Toyota, ADP, Intuit, and Edmunds.com.

A popular speaker, Matt is active on the lecture circuit, and conducts workshops and seminars at a number of Fortune listed companies, here and abroad, including Microsoft, 3M, Mattel, Lockheed Martin, Qualcomm, ITT, Pfizer, Fidelity Investments, Reed Elsevier, McGraw-Hill, Razorfish/Avenue A, Computer Associates, Forrester Research, Red 7 Media, Stena Group, Fletcher Allen Healthcare, Lexis-Nexis, and the National Reconnaissance Office.

He is a columnist for the American Express OPEN Forum Idea Hub, and a regular contributor to University of Toronto's The Rotman Magazine. His articles have been published in frog design's Design Mind, MIT/Sloan Management Review, USAToday and The Wall Street Journal.

Matt's work has been featured or mentioned in The New Yorker, The Wall Street Journal, USA Today, Bloomberg BusinessWeek, Time, Forbes, INC magazine, Fast Company, Wharton Leadership Digest, CIO Insight, American Enterprise Institute, The Miami Herald, Tom Peters! and The Los Angeles Times. He has appeared on NPR, CNBC, and a host of online shows.

He won the Shingo Prize for Research, the 2009 BusinessWeek Best Books in Design and Innovation list, and The Axiom Award for Best Business Fable, but he considers winning the The New Yorker cartoon caption contest as one of his proudest and most creative achievements.

Matt received his training in design thinking from the Stanford d school. He holds an MBA in Marketing and Organization Design from The Wharton School, and a BA in Social and Behavioral Sciences from Johns Hopkins University.

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