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Webinar Series

The Lean Learning Loop Canvas

Wednesday, 21 May 2014
12:00 - 1:00pm (USA-Central)

Space is limited.
Schedule conflict? Registrants will also receive a link to watch the recorded webinar.

Business is a dogfight. There’s no shortage of good ideas, and the half-life of an idea is shrinking rapidly. If you can’t get your idea into the hands of potential customers quickly, someone else will. Enter Lean Learning Loops, which combine the scientific problem-solving methodology used by Toyota with the tactical cycles employed by military fighter pilots and the entrepreneurlal focus of the "Lean Startup" movement. Exploiting the lean mindset of banishing waste and applied in efforts to develop and launch innovative new ideas, Lean Loops can wreak a devastating and disruptive effect on markets and competitors.

Three iterative steps comprise a Lean Learning Loop: "Guess," "Test," and "Learn." Guess is focused on identifying the riskiest elements of the proposed business idea, revealing assumptions underlying the idea, and then generating hypotheses to test its viability. Test is focused on constructing a minimally viable prototype and devising a rapid, low-cost experiment to capture measurable human response to the idea.The experiment is run, and behavioral data collected. Learn is focused on comparing actual results to the expected outcome, then deciding whether to abandon the idea, reiterate, or pivot to take a new direction.

Gemba Academy participants in this Lean Learning Loop webinar will be introduced to a simple visual tool called the Lean Learning Loop canvas, a large printed wall map which helps guide the workplace effort to launch new ideas using Lean Learning Loops. Each participant will receive a free pdf of the tool which can be printed and shared under a Creative Commons License.


Matthew E. May

Matthew E. May has the best job in the world: part creativity coach, part innovation catalyst. Matt works with creative teams all over the world, helping them track down elegant solutions to complex problems. On matters of innovation and design strategy he is a close advisor to senior management of companies such as Toyota, ADP, Intuit, and Edmunds.com.

A popular speaker, Matt is active on the lecture circuit, and conducts workshops and seminars at a number of Fortune listed companies, here and abroad, including Microsoft, 3M, Mattel, Lockheed Martin, Qualcomm, ITT, Pfizer, Fidelity Investments, Reed Elsevier, McGraw-Hill, Razorfish/Avenue A, Computer Associates, Forrester Research, Red 7 Media, Stena Group, Fletcher Allen Healthcare, Lexis-Nexis, and the National Reconnaissance Office.

He is a columnist for the American Express OPEN Forum Idea Hub, and a regular contributor to University of Toronto's The Rotman Magazine. His articles have been published in frog design's Design Mind, MIT/Sloan Management Review, USAToday and The Wall Street Journal.

Matt's work has been featured or mentioned in The New Yorker, The Wall Street Journal, USA Today, Bloomberg BusinessWeek, Time, Forbes, INC magazine, Fast Company, Wharton Leadership Digest, CIO Insight, American Enterprise Institute, The Miami Herald, Tom Peters! and The Los Angeles Times. He has appeared on NPR, CNBC, and a host of online shows.

He won the Shingo Prize for Research, the 2009 BusinessWeek Best Books in Design and Innovation list, and The Axiom Award for Best Business Fable, but he considers winning the The New Yorker cartoon caption contest as one of his proudest and most creative achievements.

Matt received his training in design thinking from the Stanford d school. He holds an MBA in Marketing and Organization Design from The Wharton School, and a BA in Social and Behavioral Sciences from Johns Hopkins University.

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