Obeya Operations Center

For first-time visitors to Toyota Motor Corporation’s offices, many are surprised to discover an operating environment without traditional cubicles and offices –the obeya. The obeya method is the most effective way to visually manage strategy, projects, and day-to-day operations. In this presentation, Sam MacPherson shares his experience on how obeya engages leadership teams through face-to-face communication, collaboration, organizational problem solving, and teamwork.

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How Obeya Connects Strategy And Frontline Management

Sam MacPherson explains how the obeya method enables leaders to create alignment between organizational levels on their long-term strategy, or hoshin planning objectives, local targets and actions.

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  1. How Sam Encountered The Obeya Operations Center07:45
  2. Three Operating Principles Underlying Obeya03:58
  3. What Is An Obeya?09:28
  4. Why Establish An Obeya?04:45
  5. Types Of Obeya Layout And Complexity16:51
  6. How To Build Your "Big Room"03:02
  7. How Obeya Connects Strategy And Frontline Management05:48
  8. What Metrics Should Be In The Obeya?01:39
  9. The Truth Telling Room03:51
  10. Audience Q&A - How Would You Set Up An Obeya To Monitor Performance Of Multiple Satellite Offices?01:28
  11. Audience Q&A - Is The Obeya More Suited For Departmental Or Functional Area Than Cross-functional?02:14

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