Understanding Measurement, Metrics, KPIs, and Data

Gain­ing a clear under­stand­ing of what we mean by mea­sure­ment, met­rics, KPIs, and data is impor­tant for col­lect­ing and using data effec­tive­ly. Learn the def­i­n­i­tions of these terms, the four types of mea­sure­ment, the dif­fer­ences between mea­sure­ment accu­ra­cy and pre­ci­sion, com­mon insights we can gain from data, the dif­fer­ences between them, and the impor­tance of eth­i­cal con­sid­er­a­tions in han­dling data.